Best Platforms to Sell Handcrafted Animal Wooden Figurines – Charming Nature-Inspired Toys for Imaginative Play

Selling handmade wooden animal figurines is now more accessible than ever, thanks to the variety of online platforms that support artisans and small craft businesses. Choosing the right platform can help you reach your ideal audience, grow your brand, and present your products in the best way possible. Below are the best platforms to sell your handcrafted wooden animal figurines, taking into account factors such as user base, fees, ease of use, and visibility.

1. Etsy

Keywords: Selling animal figurines on Etsy, handmade wooden animal toys, handcrafted decor

Why choose Etsy?
Etsy is a leading platform for handmade and artistic home decor. With millions of buyers searching for unique and handcrafted products, Etsy provides excellent visibility and a targeted audience for wooden animal figurines.

Key Features

• Easy shop setup, ideal for beginners

• Built-in audience actively searching for handmade toys and decor

• High search visibility for niche products

Fees

• $0.20 per listing

• 6.5% transaction fee, plus payment processing fees

Best For
Sellers aiming to connect with craft-loving buyers and the global handmade community

2. Shopify

Keywords: Selling wooden figurines on Shopify, customizable online store for artisans, eCommerce for handmade toys

Why choose Shopify?
Shopify allows you to create a fully branded online store with full control over the shopping experience. Perfect for sellers who want to establish a distinct brand for their handcrafted wooden animal figurines.

Key Features

• Complete customization of store layout and design

• Integration with multiple sales channels like Facebook, Instagram, and Google

• Scalable pricing options for growing businesses

Fees

• Starts at $29/month, additional fees for third-party payment gateways

Best For
Sellers wanting to build a professional brand with control over design, marketing, and customer engagement

3. Amazon Handmade

Keywords: Selling wooden toys on Amazon Handmade, Amazon for artisans, nature-inspired wooden animal figurines

Why choose Amazon Handmade?
Amazon Handmade gives you access to a massive customer base, with the added benefit of Prime shipping through Fulfillment by Amazon (FBA). Great for scaling and building trust quickly.

Key Features

• Access to millions of shoppers

• Prime shipping eligibility for faster delivery

• Strong platform reputation for customer service

Fees

• No listing fees, but a 15% referral fee per sale

• $39.99/month subscription (may be waived for Handmade sellers)

Best For
Sellers looking for high visibility and leveraging Amazon’s logistics

4. Big Cartel

Keywords: Affordable platform for handmade shops, minimalist store builder for wooden animal figurines, indie brand storefront

Why choose Big Cartel?
Big Cartel is perfect for small-scale handmade businesses. Its low fees and intuitive design make it easy to start selling with little setup.

Key Features

• Free plan available for up to 5 products

• Clean, easy-to-use interface

• Customizable themes to match your aesthetic

Fees

• Free for 5 products; paid plans start at $9.99/month with no added transaction fees

Best For
Small businesses or solo creators seeking a minimal and affordable online store

5. Zibbet

Keywords: Multi-channel craft selling, manage Etsy and eBay listings, handcrafted wooden animal figurine store integration

Why choose Zibbet?
Zibbet lets you manage multiple sales channels like Etsy, eBay, and its own platform from one dashboard, making it ideal for expanding while staying organized.

Key Features

• Centralized management of multiple storefronts

• No listing or transaction fees on Zibbet marketplace

• Simple, modern interface for personalized stores

Fees

• $5/month per connected sales channel

Best For
Sellers managing several shops who want to streamline their operations

6. Madeit (Australia)

Keywords: Handmade platform in Australia, sell wooden animal toys locally, Australian craft marketplace

Why choose Madeit?
Madeit is Australia’s leading handmade platform, ideal for reaching local customers who appreciate quality and artistry in home decor.

Key Features

• Focused on Australian artisans and buyers

• Strong community support for small makers

• Carefully curated marketplace

Fees

• Starts at AUD $5/month with a 4% commission on each sale

Best For
Australian sellers looking to connect with local craft lovers

Conclusion

The best platform for selling your handmade wooden animal figurines depends on your business goals—whether you want to build a brand, reach a global audience, or enjoy simplicity. Whether you choose a popular marketplace like Etsy, a customizable solution like Shopify, or a niche local platform like Madeit, there’s an option for every artisan.

By selecting the right platform, you can grow your passion for handmade animal toys into a thriving business—one charming figurine at a time.